I design systems that work for people and businesses.
I help companies build clarity into their operations, products, and customer journeys — through systems thinking, strategic design, and hands-on execution.
Selected projects
Nordic hospitality group
Service operations redesign
Mapped end-to-end service delivery across 12 properties, identified bottlenecks in handoff points between front-desk, housekeeping, and maintenance. Redesigned the operational workflow and introduced a shared task-management layer that reduced average resolution time by 40%.
B2B SaaS company
CRM architecture & rollout
Led the selection, architecture, and phased rollout of a CRM platform for a 60-person sales organization. Designed the data model, automation rules, and reporting dashboards, then trained the team through a 3-month adoption program.
Cultural venue
Immersive experience product design
Designed the visitor journey for an interactive cultural exhibit — from ticket purchase to on-site wayfinding to post-visit engagement. Combined service design with spatial UX to create a seamless, memorable experience.
Pre-seed startup
Early-stage product strategy
Worked with founders to translate a broad vision into a focused MVP scope. Defined the core value proposition, mapped user flows, and built a lightweight operational model that let them launch in 8 weeks with a two-person team.
About
I believe the best solutions come from understanding the full picture. I work at the intersection of systems thinking, product design, and operations — helping organizations build clarity into how they work, what they build, and how they serve their customers.
Clarity
Before building, I map the full picture — systems, flows, and dependencies — so every decision is informed and intentional.
Human focus
Technology should serve people. I design processes and tools that feel natural to the teams and customers who use them.
Sustainability
I favor solutions that last — architectures that scale, workflows that adapt, and models that don't break when conditions change.
Let's work together
Have a project in mind or want to explore how systems thinking could help your organization? Get in touch.